Rewards Logic - Shape Valuable Behaviors

You need a sharp blade to cut your Gordian knot. We forge edges from three elements: strategy aligning gamification to competitive advantage, philosophical depth sustaining pointful efforts, and risk scaffolding preserving invaluable systems.

• Consulting agency practice crafting cutting-edge incentive systems. Experience partnering with Fortune 500 leaders navigating high stakes problems on tight timelines.
• Meaning, value, identity, and motivation understood with rigor of philosophy PhD.
• Ability to work with and across disciplines required for lasting systems.

Options Supporting You Wherever You're At

Not every engagement looks the same. We offer modular services, so you can build out from wherever your starting from. Focus on what matters now and progress to lasting systems, without overcommitment.

We also provide full-service, fractionalized gamification support for teams not ready for a full time hire, but for whom performant incentive systems are critical.

Where do you want to start?

Where's the opportunity?

Gamification StrategyUncover what mechanics offer what ROI

Competitive AnalysisSee what's working for your rivals

Gamification AuditDiagnose what's broken in your current system

What's the right plan?

Gamification BlueprintsActionable design specs informing launch decisions

Chicken-Egg Network GrowthForm two-sided markets that continue to thrive after subsidies end

Gamified Employee WorkDrive performance and culture changes

How do we build and learn fast?

Gamification PilotsLow-risk experiments to validate before full build

Gamified Go-to-MarketEmbed game mechanics in acquisition and onboarding

Rescue InterventionEmergency support for struggling implementations

How do we sustain momentum while mitigating risks?

Gamification Capacity BuildingTrain your team to own this long-term

Strategy RoadmapA phased plan for risk contingencies and decision gates

Ethics & Reputation AssessmentProtect your brand from loss of trust and blowback

Embedded Gamification PartnerOngoing fractional expertise across your strategic initative.

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Featured

Problem

A digital rendering provider anticipated explosive demand in high-quality 3D content. They needed to rapidly grow service capacity before the market fully emerged.

$3.5B

Emerging Industry

2-10x

Lower Cost

$40M+

Capital Value

Solution

We designed incentive systems critical to rapidly increasing service capacity. We tailored for the client’s innovative service architecture, technologies, and crucial third-party operator segment. We planned reward logics that accelerated operator onboarding, hedged risk on capacity expansion, and aligned performance with platform economics.

Impact: Market dominance in a $3.5B emerging industry. Operators outperforming competitors at 2-10x lower cost. Major partnerships. Capital value increase from under $200k market cap to $40M+.

Pioneering incentive design with teams at...

Logos of teams we have worked with, including Smith + Crown, Braintrust, Render Network, Spexi, JLL, brud, JRD, Parallel, and Radiant Tactics.

Thinking through key questions? These pieces were written to help people like you.

Badging: Versatile Gamification Requiring Strategy

Sticking badges on your product without a plan rarely delivers results. But when designed intentionally, badge-based gamification creates measurable business value in several key use cases.

Overcoming the Goodhart Trap

Every gamification mechanic fails differently. Except when they all fail the same way. Sales leaderboards get you rushed calls. Badged courses get you skimming. Streaks turn into box-ticking. Quests get completed on autopilot.

Same failure, different costume. How can you avoid the underlying problem?

Quality Scorecard

Is bad gamification misleading your business about what quality gamification can actually do? Teams burned by shallow implementations risk writing off a capability that's becoming a competitive baseline.

How can you tell the difference? Read about four signs of quality in gamification, and key questions your team can ask.

About Us

We're gamification architects that solo projects, join crews, or partner. You've a million moving pieces; we'll find an arrangement that fits.

Michael Vossen

Founder

Former senior consulting and research lead at Smith and Crown.
Founder/CPO of Radiant Tactics.
Ph.D Philosophy of Action, Queens University.

What others say:

“It is not everyday that you get to play a game built by one of the top crypto researchers to ever think about gamification and incentive systems.”

Hugo May, Lemma

Ready to shape valuable behaviors?

The best time to design an effective incentive system is before you need one. The second best time is now.

We work best when you come with a real problem or a direction you're trying to move in — even a rough one. Tell us what you're trying to achieve, and we'll tell you honestly whether and how we can help.

Shape Valuable Behaviors

Rewards Logic works closely with select projects to shape valuable behaviors via gamified systems.